About us


We are Redefined Fashion - a fashion company build on female power.

Our ambition is to redefine fashion and challenge all the processes within our business.
We do it with a personal commitment, great passion and by being attentive to
every detail. We always search for new alternatives or that little extra, to create remarkable
designs, to become more sustainable or to be a better partner. 

At Redefined Fashion we create wardrobes that empower and inspire people
to live the life they want.


Meet the women behind

Chalotte Kjær Bruun & Irena Riberholt Jørgensen