About Us
Our ambition is to redefine fashion and challenge all the processes within our business. We approach this with a personal commitment, great passion and by being attentive to every detail. We always search for new alternatives or that little extra, to create remarkable designs, to become more sustainable or to be a better partner. At Redefined Fashion we create wardrobes that empower and inspire people to live the life they want.
Redefined Fashion was founded in 2013 and is owned by Kasper Moeslund and Chalotte Kjær Bruun. A duo driven by commitment to their promises. For over a decade, they have worked side by side, dedicated to bringing the latest trends to our loyal customers. Our focus is on building long-term, mutually beneficial relationships with colleagues, customers, suppliers, and partners.
At Redefined Fashion, we take our responsibility seriously and “We Redefine” is one of our core values. Committed to setting new benchmarks for responsibility across our entire supply chain, from initial idea to the final product on the shelf, we have embarked on a journey towards greater sustainability, encapsulated in our initiative "Redefine together – our responsibility." Today we have 3 distinct brands under the same roof, Minus, Desires and Peppercorn – each with its own unique identity and target group, run by passionate individuals who share and appreciate our core values.
