Friendtex & ONCE

Friendtex is a Danish company with more than 30 years of experience in selling high quality,
affordable fashion through consultants across Europe. Selling Friendtex is a
lifetime passion for many of our consultants.

Everything we do, why, and when we do it is defined by our exclusive distribution
channel. As well as being the only brand within the Redefined Fashion Company, we
sell through private sellers, it is also the only brand that also sells through
private consultants.

We believe that friendship never goes out of fashion. Our business is built on the close
relationships between us, our consultants and the consumer. That’s why we always
give honest and individual fashion advice.

Friendtex, and our denim sub-brand ONCE, are collections with a strong appeal to women
of all ages. We put the emphasis on being able to provide women with different style preferences
with the best quality fabrics and service. So regardless if their own style is feminine, casual,
classic, business or dramatic, they will find any number of new favourite combinations in
our collections whilst being given personal advice by one of our dedicated representatives.

We will inspire and guide them to a complete Friendtex wardrobe - fit for any occasion!

We make shopping personal again.