Female power is the key to success in all aspects of life

Minus is your one-stop styling destination. Our mission is to create a complete wardrobe where you can find everything from timeless classic staples to trendy pieces in great, sustainable quality. Inspired by the Scandinavian simplicity, Minus has built a global fashion brand focused on the must-have everyday wardrobe essentials with a feminine touch and a playful take on the latest trends.

It’s our ambition to redefine the procedures within the fashion industry. We do it through our personal drive and passion and by being attentive to detail. We search for new alternatives and that little extra something in order to create remarkable designs for the modern woman. Minus is where business meets soft, feminine core values.

Our flexible set-up means that we can work hands-on with every detail, ensuring our status as a strong, agile player who can easily adapt. We aim for long term, close relationship, embracing your needs. We focus on the mid-price market, retailing and no season essentials. Caring for the environment and growing a profitable business at the same time is our goal.

We strive to create quality investment pieces for the modern women seeking a timeless yet playful and feminine approach to style. We aim to create contemporary, ready-to-wear styles that are easy to style for all occasions. Always with a sustainable mindset as the foundation.

We cherish diversity and aim to create wardrobes that empower women because that’s what every woman deserves.

Female power - Love it. Spread it. Be it. 


Monday - Thursday: 9.00 - 16.00
Friday: 8.00 - 15.00
Saturday - Sunday: Closed

Nygade 111 | 7430 Ikast | Denmark
CVR: 20 85 35 49