Sustainable materials


We have a goal of using 70% sustainable materials in our collections by 2025.
This is a list of our preferred sustainable materials, and a look at what makes
them sustainable.



No toxic chemicals are used in the growing of organic cotton, and the organic farming sustains the ecosystems and health of soils. The production of organic cotton uses significantly less water and energy than conventional cotton while protection the groundwater from pollution. This production method is also much better for the farmers as they won’t come into contact with toxic chemicals  while farming their land.


  • No use of toxic chemicals or GMO seeds (genetically modified organisms).
  • No damage of the soil
  • Uses 71% less water and 62% less energy.
  • Conventional cotton uses about 16% of the world’s insecticides  and 7% of pesticide


  • Overall cotton production requires significate amounts of water, whether the cotton is grown organic or conventional
  • Some experts claim that organic cotton requires more water compared to organic grown cotton, depending on the scope of various  LCA’s (Life Cycle Assessment)


Seawool is made from crushed oyster shell waste and grounded into a powder, which is then mixed with recycled PET pellets and turned into innovative new yarns and fabrics.


Tencel™ lyocell fibres are derived from sustainable wood sources, harvested from FSC certified and controlled forests. The fibres are manufactured using an environmentally responsible closed loop production process with high resource efficiency and high recovery rate of water.

ECO VERO™ viscose

ECO VERO™ represents best practices within viscose, with raw materials coming from certified, controlled and transparent sources. The fibres have been certified with the recognised EU Ecolabel; a label only awarded to products which have a significantly lower environment impact. The manufacturing of ECOVERO™ generates up to 50% lower emission and water impact compared to generic viscose.




Recycled polyester reduces landfills and the dependence on fossil raw materials.
The production of recycled polyester requires significant less water, energy and
CO2 emission compared to virgin polyester. Polyester can be recycled many
times without quality degradation.


  • Production of recycled polyester uses 90% less water vs. production of virgin polyester.
  • Production of recycled polyester requires 70% less energy vs. virgin fibre production.
  • Production of recycled polyester creates 75% less CO2 emissions vs. virgin polyester. 


    • Reality is that at present most of the recycled polyester come from PET bottles and not from discharge polyester garments, that may change in the near future.
  • Release of micro plastic