Privacy policy
Last updated: 20 October 2026
1. Who is responsible
Redefined Fashion ApS, Nygade 111, 7430 Ikast, Denmark, CVR 20853549, is the data controller for personal data processed on redefined-fashion.com.
Contact: info@redefinedfashion.dk, +45 7026 1115.
2. What we use your data for, and why we are allowed to
| Purpose | Data | Legal basis (GDPR) | How long we keep it |
|---|---|---|---|
| Processing and delivering your order, returns and refunds | Name, address, email, phone (optional), order, payment status, return history | Contract, art. 6(1)(b) | 5 years after the end of the financial year (Danish Bookkeeping Act) |
| Bookkeeping and VAT | Order and invoice data | Legal obligation, art. 6(1)(c) | 5 years after the end of the financial year |
| Customer service | Your messages and order information | Contract, art. 6(1)(b), or legitimate interest, art. 6(1)(f) | Up to 2 years after the case is closed |
| Customer account (optional) | Email, name, addresses, order history. We cannot see your password | Contract, art. 6(1)(b) | Until you delete the account |
| Newsletter and reminder of a cart or checkout you left | Email, country, chosen brands, opens and clicks | Consent, art. 6(1)(a) | Until you unsubscribe |
| Back-in-stock alert | Email and the product and size you asked about | Consent, art. 6(1)(a) | Until the alert is sent or you unsubscribe |
| Review request after delivery | Name, email, product bought | Legitimate interest, art. 6(1)(f). You can opt out in every email | Up to 1 year |
| Statistics and improving the webshop | Cookie data, pages viewed, device, approximate location | Consent, art. 6(1)(a) | See the cookie list |
| Marketing on Google, Meta and other platforms | Cookie data, purchase events, hashed email or phone | Consent, art. 6(1)(a) | See the cookie list |
| Preventing fraud and misuse | IP address, device data, payment risk data | Legitimate interest, art. 6(1)(f) | Up to 2 years |
| Creator programme (Shopify Collabs) | Name, social media profile, contact details, sales from your code | Contract, art. 6(1)(b) | Until 2 years after the collaboration ends |
3. Who receives your data
We only share data that the recipient needs for the task. Our processors work under a data processing agreement.
- Webshop and hosting: Shopify
- Payment: Shopify Payments (cards, Apple Pay, Google Pay, Shop Pay), Klarna, iDEAL, Bancontact, MobilePay. Card data is handled by the payment provider. We never see your full card number.
- Shipping and warehouse: Webshipper, our warehouse in Ikast, GLS, UPS and Bring
- Our ERP system: SPY
- Email and pop-ups: Shopify Email and Shopify Forms, Drip
- Reviews: Judge.me and Trustpilot
- Back-in-stock alerts: AlertMe
- Withdrawal button: Revoq
- Cookie consent: Consentmo
- Statistics and advertising: Google (Analytics, Ads, Merchant Center) and Meta (Facebook and Instagram)
- Accounting and legal advice, and public authorities when the law requires it
4. Transfers outside the EU
Some providers (Google, Meta, Shopify and Klarna's and Shopify's subcontractors) may process data in the USA or Canada. Transfers are based on the EU-US Data Privacy Framework, the EU Commission's adequacy decision for Canada, or the EU standard contractual clauses.
5. Cookies
Cookies are small files stored in your browser. We only set cookies that are not strictly necessary when you have said yes in the cookie banner. You can change your choice at any time via the cookie icon or the link "Cookie settings" at the bottom of the page.
| Category | Examples | Provider | Duration |
|---|---|---|---|
| Necessary (always on): cart, checkout, language, currency and your cookie choice |
cart, _shopify_y, _shopify_s, localization, cookieconsent_status
|
Shopify, Consentmo | Session to 1 year |
| Statistics |
_ga, _ga_*
|
Google Analytics | Up to 2 years |
| Marketing | _gcl_au |
Google Ads | 90 days |
| Marketing |
_fbp, _fbc
|
Meta | 90 days |
| Marketing and pop-ups |
_drip_client_*, _sn_*, SNS
|
Drip | Up to 2 years |
| Reviews | Judge.me and Trustpilot widgets | Judge.me, Trustpilot | Up to 1 year |
The exact list can change when a provider updates its code. The cookie banner always shows the current list.
6. Your rights
You have the right to access, rectify and erase your data, to restrict processing, to data portability, and to object to processing based on legitimate interest. You can withdraw consent at any time. This does not affect processing that took place before.
Write to info@redefinedfashion.dk. We answer within one month.
You can complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, Denmark, www.datatilsynet.dk, or to the authority in the country where you live.
7. Children
The webshop is not aimed at children under 16. Buyers must be 18 or have consent from a parent or guardian.
8. Changes
We update this policy when we change providers or how we use data. The date at the top shows the latest version.
