Cookie- & Personal data policy
We process your personal data in accordance with the General Data Protection Regulation (GDPR) (EU 2016/679), the Danish Data Protection Act, and any other applicable data protection laws effective as of 2025. This Cookie and Privacy Policy outlines how Redefined Fashion ApS collects, uses, stores, and protects your personal data, as well as your rights as a user of our website, redefined-fashion.com.
We reserve the right to update this policy without prior notice. The latest version will always be available on our website.
1. How do we collect information about you?
Redefined Fashion ApS collects personal data in the following ways:
- Direct input: When you create an account, place an order, participate in a competition, sign up for a newsletter, or contact our customer service.
- Cookies and similar technologies: When you browse redefined-fashion.com, we collect data using cookies, web beacons, and similar tracking technologies.
- Third-party tools: We use external partners like Google, Meta (Facebook/Instagram), drip, and LeadFamly to collect behavioral data for marketing and analytics purposes.
- Automated technologies: We track your activity (e.g., click history, viewed products) to personalize your experience.
2. What information do we collect about you?
2.1 Order Processing
When you make a purchase, we collect:
- Name
- Billing and shipping address
- Email and phone number
- Payment method (encrypted via QuickPay/Nets)
- Order and return history
Purpose: To fulfill your order, handle returns, offer support, and comply with legal obligations (e.g., accounting and tax).
2.2 Account Registration
Creating an account is optional. If you register:
- Your email will serve as your username.
- You choose your own password (we do not have access to it).
- You can request deletion or modification of your account data anytime.
2.3 Customer Service and Enhanced Experience
We monitor on-site behavior such as:
- Product views
- Cart activity
- Category interactions
Purpose: To provide personalized recommendations, trigger cart reminders, and enhance your browsing experience.
2.4 Newsletter Subscription
If you opt-in:
- You consent to receive personalized marketing based on your browsing and shopping behavior.
- We send 1–2 emails per week containing news, offers, style tips, etc.
- You can unsubscribe at any time via the link in each email.
2.5 Birthday Information
If you voluntarily provide your birthdate, you may receive a birthday reward or exclusive campaign.
2.6 Reviews via Trustpilot
We use cookies from Trustpilot to invite reviews of your shopping experience. This helps future customers and improves our services.
3. Who do we share your data with?
We only share data with trusted partners necessary for:
- Payment processing (e.g., Nets, QuickPay)
- Shipping services (e.g., GLS, PostNord)
- Marketing and analytics (e.g., Google, Meta, Klaviyo, LeadFamly, Trustpilot)
All partners comply with GDPR and sign data processing agreements with us to ensure protection.
4. How do we protect your data?
We implement both technical and organizational security measures to prevent unauthorized access, loss, or misuse of your data. Our systems are hosted securely and comply with ISO standards and GDPR.
5. How long do we retain your data?
- Order and billing information is retained for 5 years as required by accounting law.
- Marketing data is stored as long as you are subscribed or active.
- You can request deletion at any time unless legal obligations require longer retention.
6. Cookies
6.1 Use of Cookies
We use cookies to:
- Operate core functionalities (e.g., login, checkout)
- Collect analytics to improve the site
- Offer personalized marketing
Cookies are stored on your device and can be session-based or persistent.
6.2 Types of Cookies We Use
- Necessary cookies: Enable essential features like cart and checkout.
- Performance cookies: Collect usage data to improve functionality.
- Marketing cookies: Used by third parties (e.g., Meta, Google) to deliver relevant ads.
6.3 Managing Cookies
You can manage or delete cookies in your browser settings. Be aware that disabling cookies may impact your ability to use certain site features.
We also provide a cookie banner that allows you to accept or reject non-essential cookies. Your consent is logged and stored for compliance.
For detailed information about cookies, see our Cookie Policy.
7. Your Rights Under GDPR
As a data subject, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your data (“right to be forgotten”)
- Restrict or object to processing
- Receive a copy in a structured, commonly used format (data portability)
- Withdraw consent at any time
To exercise your rights or if you have questions, please contact us at:
customerservice@redefinedfashion.dk
+45 2898 7174
We aim to respond within 30 days in accordance with GDPR.
If you are not satisfied with our response, you can file a complaint with:
Datatilsynet (Danish Data Protection Authority)
Carl Jacobsens Vej 35, 2500 Valby
+45 33 19 32 00
www.datatilsynet.dk
8. Updates to this Policy
We may update this Cookie & Privacy Policy from time to time. Significant changes will be announced on the site or via email. The date of the latest version will be shown at the top of the page.
Last updated: July 2025