BRANDS
Today we have 3 distinct brands under the same roof, Minus, Desires and Peppercorn – each with its own unique identity and target group, run by passionate individuals who share and appreciate our core values.

MINUS
Minus is your one-stop styling destination. Our mission is to create a complete wardrobe, where you can find everything from timeless classic staples to trendy pieces in great, sustainable quality. Inspired by the Scandinavian simplicity, Minus has built a global fashion brand focused on the must-have everyday wardrobe essentials with a feminine touch and a playful take on the latest trends.

PEPPERCORN
The Peppercorn vision is to create designs that make every woman feel both confident and comfortable, no matter the occasion. Each season, we translate key trends into wearable styles designed with care, with a growing focus on responsibly sourced and certified materials. Defined by feminine details and an effortless, relaxed attitude, our designs focus on timeless essentials, quality fabrics, and flattering fits that feel as good as they look.
Easy to wear, easy to style —
discover the world of Peppercorn.

DESIRES
we are a vibrant fashion brand that fuses playful designs, colourful and feminine details with an effortless urban cool vibe. our mission is to make stylish, upgraded, comfortable and affordable styles accessible to all. helping you create a distinctive personal expression through every piece you wear. embrace your desires.